Ishara Naotunna·Jul 8, 2022How to simplify feature release announcements“Hey so we shipped a new feature, can we tell customers about it”?
Ishara Naotunna·Aug 28, 2021Your 30–60–90 day plan as a PMMWant access to cool PMM content? Check out my podcast: Spill the Marketing Beans!
Ishara Naotunna·Apr 16, 2021Solving my “Identity” CrisisWow. I’m giving myself a cookie for that title. You’ll see why.
Ishara Naotunna·Oct 11, 2020Getting started in product marketingProduct marketing wasn’t a part of my plan. To be honest I wish I had an insight into what options were available to me in school…
Ishara Naotunna·Apr 10, 2020Confessions of a (Product) marketer in the time of COVID-19I haven’t read “Love in the Time of Cholera” but I wanted to use a part of that title for this post — like most of us have been doing. I…
Ishara Naotunna·Apr 10, 20204 reasons to take the WSO2 Identity Server trainingI know your inbox is inundated with all the free courses in the world. So I’ll make my best case here. (Completely detached by the fact…
Ishara Naotunna·Feb 11, 2020What is Customer Identity and Access Management?You might think Customer Identity and Access Management (CIAM) is not something you need for your enterprise. Or it’s too complicated. Or…
Ishara Naotunna·Jan 31, 2020Content plan creation: Intro guide for dummiesContent is king, blah blah blah. I honestly feel that content is half of the equation when it comes to product marketing. How you promote…