It’s been awhile; I took on a new stint at Vetstoria as the head of product marketing and have been trying to settle. But then again, you don’t really settle. If you do — it’s time for something new. I was super excited to host a couple of sessions at…

What does Stripe do so differently and why is it a developer favorite? Why are some brands so loved by developers? And why are businesses increasingly looking at becoming developer-oriented when it comes to their product as well as marketing (Hint: Okta acquisition of Auth0)? https://www.youtube.com/watch?v=Vhh_GeBPOhs Steve Ballmer was right…

Wow. I’m giving myself a cookie for that title. You’ll see why. *** “What am I doing with my life?”, I asked my friend. She said “don’t go there” because these drag you into existential despair. When I was much younger, I had very different plans as to what my…

Product marketing wasn’t a part of my plan. To be honest I wish I had an insight into what options were available to me in school. Especially in the local curriculum (LK), things are pretty straightforward. Study biology if you want to be a doctor, Maths if an engineer, Business/Arts…

I haven’t read “Love in the Time of Cholera” but I wanted to use a part of that title for this post — like most of us have been doing. …

I know your inbox is inundated with all the free courses in the world. So I’ll make my best case here. (Completely detached by the fact I’m a part of the team). But why WSO2 Identity Server? It’s an open source product that helps to build customer identity and access…

You might think Customer Identity and Access Management (CIAM) is not something you need for your enterprise. Or it’s too complicated. Or the regular “identity functions” would suffice. Or you’re still trying to wrap your head around what CIAM “really” is. But if you’re implementing SSO for your end-users…

Content is king, blah blah blah. I honestly feel that content is half of the equation when it comes to product marketing. How you promote your written pieces play a huge role in getting traffic to your website and reaching your audience. But that’s a story for a different day. …

Confession: I love stalking… …..my competition. And as a marketing person in general, you need to do a sufficient amount of research on your competition. …